The following are core values I find essential in working with people, developing concepts, and leading teams.

3 TENETS OF BUSINESS LEADERSHIP

Business Leaders must be:

Ethical - profitability with integrity
Responsible - respecting people and the environment
Caring - encourages and supports a healthy work and personal life balance

3 TENETS OF INNOVATION

Innovators must be: 

Empathetic - through human centered research, experience, listen, discuss and create
Mission minded - advocates and solve for needs of people
Tenacious - applies personal drive and commitment in spite of adversity

3 TENETS OF DESIGN

Design must be:

Personal –in research, development and validation, design as if it were for a family member
Intuitive- use few lines, tell the story as much as possible without words
Narrative - communicate a story that generates emotional pull to create a tangible feeling of
confidence

3 TENETS OF COLLABORATION

People must be:

Valued – treat with respect, invest in them personally, recognize and celebrate their victories
Supported - a “team of equals” atmosphere provides encouragement, challenge and mutual support
Empowered - creates an atmosphere of trust